Wednesday, August 26, 2020

Israel votes to refund settlers essays

Israel votes to discount pilgrims articles Title of the article: Israel votes to discount pilgrims This article can be summed up in three central matters. (an) Ariel Sharon needs to expel 21 Israeli settlements in the Gaza Strip and four of 120 in the West Bank by remunerating the Israeli pilgrims in these regions. (b) Prime Minister Ariel Sharon's faulty proposition can mess incredible up inside the Likud Party, despite the fact that numerous Israeili residents bolster it. (Four Likud clergymen restricted the proposition) (c) Mr Sharon bolsters his proposition fundamentally in light of the fact that he thinks by expelling the settlements in these zones the security in Israel will create to improve things. First when I caught wind of this I thought it was a good thought. I was unable to comprehend why a few pastors restricted the proposition while practically 65% of the Israeli populace loved it. Since I've contemplated it I've arrived at a resolution. I don't think an individual like Ariel Sharon would simply choose to expel Israeli settlements from regions they've contended so energetically to get. I think he has different thought processes, for example, focusing on bigger zones that could give the Israelis more control. Reasonably I don't believe this would build up the security of the nation. Expelling the Israeli settlements in the particular territories would imply that he needs to discover some place to put them. In this way I accept this purported withdrawal is only a path for Israel to grow its region and stunt the Palestinians into believing they're gradually being allowed to a Palestinian state. Mr Sharon is exceptionally sharp however I imagine that on the off chance that h e was truly going for harmony he would pull back all the Israeli settlements from the West Bank and not just a few. Additionally, in the event that it was a genuine withdrawal, the Palestinians would have the option to live anyplace in Israel. Thusly I don't figure this proposition would bring harmony. What we have in these territories is conflict of civic establishments and thusly I don't thin ... <!

Saturday, August 22, 2020

Call Of The Wild: Character Sketch - Buck :: essays research papers

Call of the Wild: Character Sketch - Buck All through the novel The Call of the Wild, we follow a pooch named Buck through his excursion through the Klondike. We experience a change in him, as he adjusts to the chilly, brutal land where he is compelled to work in the day off, just to assist men with finding a gleaming metal. Buck appears to nearly change into a distinctive canine before the finish of the book. In this article, I will go over what Buck resembled, how and why he had to adjust to his new condition, and what he changed into. At the point when we initially got together with Buck, he lived in the Santa Clara Valley, on Judge Miller's property. He was the leader of his area, uncontested by any other neighborhood hounds. he was a blend between a St. Bernard and a Scotch Shepherd hound. He gauged one hundred and forty pounds, and he conveyed each one with most extreme pride. Buck had all that he could need. Much to his dismay, he would soon have everything detracted from him. One night, while the appointed authority was away at a raisin cultivator's advisory group meeting, the plant specialist, Manuel, removed Buck from his home. Buck was then sold, and tossed in a things vehicle. This would be the start of another, barbarous life for Buck. On his ride to any place he was going, Buck's pride was seriously harmed, if not totally cleared out by men who utilized devices to control him. Regardless of how often Buck attempted to thrust, he would simply be stifled into accommodation toward the end. At the point when Buck showed up at his goal, there was snow all over the place, also the majority of Husky and wolf hounds. Buck was tossed into a pen with a man who had a club. This is the place Buck would learn one of the two most significant laws that a pooch could know in the Klondike. The law of club is very straightforward, if there is a man with a club, a canine would be in an ideal situation not to challenge that man. Buck took in this law after he was beaten half to demise by the man who had the club. regardless of what he attempted, he just couldn't win. Eject was offered to a man who put him in an outfit associated with numerous different mutts. Buck was awful from the outset, however in the long run, he took in the method of follow what's more, trail. Buck needed to learn numerous things if he somehow happened to make due in this bone chilling land. He needed to figure out how to rest under the day off, to eat his food as quick as

Friday, August 14, 2020

Ways to Memorize 90% of information

Ways to Memorize 90% of information Best Way to Study and Memorize 90% of Everything You Need to Learn Home›Tips for Students›Best Way to Study and Memorize 90% of Everything You Need to Learn Tips for StudentsDo you want to know how to learn faster? The acceleration of any learning process isn’t about spending more hours, but about maximizing the effectiveness of your actions. Since in this article we share with you the ways to learn faster and more efficiently, you will certainly benefit from reading it.Ways to Retain Most of the Information You LearnUnless you’re gifted with a photographic memory, you can’t naturally remember all the facts, experiences and pieces of information you encounter in your life. Therefore, you need to know the methods to make the learning process more effective. First of all, let’s take a look at the theory.Multiple studies show that humans can remember:5% from what they’ve heard10% from what they’ve read20% from what they’ve seen in a video50% from what they’ve discus sed in a group75% from what they’ve practiced90% from what they’ve used right away or taught othersIn the meantime, the most popular learning methods we tend to use are classroom lectures, books, and videos. As a result, we lose 80-95% of information immediately. How to fix this problem and how to memorize anything faster? It’s simple. Instead of focusing on passive methods of learning, pay maximum attention to the participatory methods. In this way, you’ll get a better result in less time.The ways to make this shift include:Speaking with native speakers, when learning a language, instead of reading books;Working with a personal trainer, when learning a sport, instead of watching workout videos;Finding a music teacher, when learning to play an instrument, instead of browsing YouTube.Okay, now you’re going to say that you lack either time or money for that. Everyone, including myself, has made this excuse at least once in a lifetime. Yes, I know that there are only 24 hours in every day. But what about young millionaires, motivation speakers, successful athletes, people who know 5 languages or can play 7 instruments â€" all of them don’t have any extra minute apart from these 24 hours. How do they manage to do all this? They know how to maximize their effectiveness and don’t waste their time on needless activities.You can spend much time on watching multiple short YouTube tutorials. But it won’t be as effective as taking private lessons, communicating and practicing with someone who knows how to do this. If you select the most efficient learning method from the very beginning, you can shave off months and even years of struggle with cheaper but much less effective alternatives.Use these studying tips to save your time in the long run. Make the most of what you have. Focus on the solutions that will have a maximum impact on your skill. Acquire new skills every day with the help of the most effective methods. Retain over 90% of what you learn for your success!

Sunday, May 24, 2020

Confession And Acceptance Of The Crucible By Nathaniel...

Many people underestimate the powerful affliction that is guilt. People think that if they simply turn their back on what they have done and to the feelings of remorse over the wrongdoing, these feelings will eventually subside. However, this is not the case, as the moment one turns his or her back on feelings of guilt is the exact moment it sneaks up behind that person and eats him or her alive. In 1850, Nathaniel Hawthorne published The Scarlet Letter, which tells the story of two people who commit adultery and the aftermath of their crime. Almost exactly one hundred years later, Arthur Miller published the play The Crucible, also set in Puritan society, which tells the story of the 1692 Salem Witch Trials. Though written years apart,†¦show more content†¦Though their crime of adultery was mutual, Hester’s pregnancy forced her sin into the spotlight, and in Puritan society, the sin of having an illegitimate child was one of the worst a woman could commit. As punishm ent for her crime, Hester Prynne is forced to wear a scarlet letter â€Å"A† upon her chest as a sign of her wrongdoing. Because of this, Hester was forced to acknowledge what she has done and accept the repercussions of her crime, which ultimately makes her a stronger person and supports Hawthorne’s claim that it is â€Å"better for the sufferer to be free to show his pain† (Hawthorne 76). Hawthorne reveals Hester’s acceptance of her crime and her guilt the moment she walks out of the prison with her daughter in her arms, explaining that, â€Å"In a moment, however, wisely judging that one token of shame would but poorly serve to hide another, she took the baby on her arm, and with a burning blush, and yet a haughty smile, and a glance that would not be abashed, looked around at her townspeople and neighbors† (Hawthorne 31). Because of her crime, many people expect Hester to tremble with fear upon being revealed to the town, but instead she holds her head high and embraces the punishment for her sin. This in turn allows Hester to appear stronger, more beautiful, and more dignified, and choosing to portray Hester in this way shows Hawthorne’s belief that it is better to confess one’s sin and live with it rather than deal with the

Wednesday, May 13, 2020

Gender Roles Women, Gender, Sexuality And Other Facets...

Gender roles play as an important role in how the society has interpreted the distinction between the male and the female. The distinction of different gender roles evolves over time, with the constant influence of â€Å"class, ethnicity, sexuality and other facets of identity†. (Judith Butler, 1990) This essay will consider three distinctive examples of how artists have questioned gendered stereotypes over time. The essay will also explore examples of female being represented as male and male being represented as female in different time period, ethnicity and class. First, I will consider the classical art from Ancient Egypt of the 18th dynasty with hard evidence of portrait sculptures of Queen Hatshesut, the 18th dynasty pharaoh (1508-1458 BCE). The sculpture has shown how female devotional figures in the Bronze Age period were displaced by male figures. During the Ancient Egypt era, gender was coincidence of power and it was often related to the natural responsibility and roles of the two genders during the period. Women were always considered as the â€Å"Benefactors of life† as their responsibility was to give birth, while men made â€Å"Analogs of life†. (Denson, 2012) Women were often considered as the â€Å"Weaker sex† as they were often physically weaker, smaller and more domesticated. On the other hand, males were often being thought of as the gender that was stronger and more capable to work and create. Therefore, in ancient Egypt, men were always considered as creators and wereShow MoreRelated Anthropology and Gender Essay1576 Words   |  7 PagesThough women have played an integral part in the history of the discipline of anthropology, it was not until the early 1970’s that the field of anthropology and gender, or feminist anthropology emerged. Sex and gender roles have always been a vital par t of any ethnographic study, but the contributors of this theory began to address the androcentric nature of anthropology itself. The substantial gap in information concerning the study of women was perceived as a male bias, a prejudice made more apparentRead MoreTwelfth Night By William Shakespeare1666 Words   |  7 Pagesof the battle between silliness (Feste, Maria, romance, pranks, and drama) and seriousness (Malvolio, dourness, rules, and stresses of life). One facet of this is gender – the main protagonist Viola presents as male for most of the play. Shakespeare, whether intentionally or not, has shown prime examples of projected identity based on sex, gender roles, and the power associated with each sex. These messages were revolutionary at the time, and only in recent decades are people really beginning toRead MoreSexuality in the Victorian Era in Sarah Raul ´s In the Next Room 1558 Words   |  7 PagesWomen of today are not the women of yesterday. Women have un dergone a theatrical transformation which makes them bold, independent, and free-spirited beings. A voice that was once suppressed no longer can be tamed; this is illustrated through the rise of both male and female playwrights who continue to reinvent the role of women as more than â€Å"man’s other†. In her book, â€Å"Modern Drama by Women, 1880s-1930s: An International Anthology,† author Katherine Kelly references a quote by scholar Carrie ChapmanRead MoreCommunication Between African American Mothers and Their Daughters1740 Words   |  7 Pagesdaughter entails sending, receiving and comprehending each other intended message. According to Belgrave (2009), majority of girls report positive relationships with their mothers. Most girls learn from their mothers. This is because mothers teach and socialize with their daughters regarding any facet of her life, including behaving like a female, being a mother, caring for others. More importantly, mothers teach th eir daughters about sexuality and health (Tamis-Lemonda, Briggs, McClowry, Snow, 2009)Read MoreFrom The Moment Children Are Born They Are Instantly Assigned1611 Words   |  7 PagesFrom the moment children are born they are instantly assigned the gender that society considers appropriate, this can usually be characterized by the pink or blue clothes they are given. The immediate separation of gender emphasizes the importance of dividing gender and keeping strict constructs in our society. So when a man or woman diverges from how they are expected to act, they are seen as outcasts that need to be molded into what is acceptable in society’s eyes. In her book, An IntroductionRead MoreHuman Sexuality Final1176 Words   |  5 Pages* Human Sexuality Relate value systems and critical thinking to your sexual decision making before and after this course This course has been very insightful and delivered a mountain full of very useful information that undoubtedly has the ability to positively impact an individual’s life. Critical thinking is a very important aspect of life that is often overlooked and can often lead to consequences that could have possibly been avoided had the ordeal or situation been approachedRead MoreIdentity Development Is A Critical Component Of The College Experience926 Words   |  4 PagesIdentity development is a critical component of the college experience as students transition from having strong influence from friends, family, and high school expectations to having the autonomy to make decisions on their own. Many students adopt their values from these relationships, but are challenged when they witness the diverse culture on a college campus. In order to further examine the cognitive dissonance, two articles will be presented, highlighting examples of typical traditional valuesRead Mor eFilm Noir And Scandinavia s Nordic Noir925 Words   |  4 Pagesconfirms the gender politics that were introduced in film noir. These gender politics are mostly based on certain movements and fantasies that exist within society. The international translation of Hollywood’s film noir and Scandinavia’s Nordic Noir is therefore what makes each depicted text analytically so interesting. The anxiety that infused film noir, born out of post-war fears about the place women had found outside of the family structure, challenged hesitant conceptions towards the role of womenRead MoreAn Anthropological Analysis Of Sworn Virginhood1106 Words   |  5 PagesAnthropological Analysis of Sworn Virginhood in Albania Gender can manifest itself in diverse ways depending on the society in question. In rural Albanian society, some women choose to live as men, or â€Å"sworn virgins,† by taking an oath of celibacy and following specific social and cultural conventions (Crossing Boundaries). Several facets of rural Albanian society must be considered in order to understand this phenomenon: the understandings of gender and the relationships which make it possible, the advantagesRead MoreMan s Conformity : Hegemonic Masculinity1427 Words   |  6 Pageshegemonic masculinity has altered the field of gender studies and many academic arenas. An idea popularized by R.W. Connell, hegemonic masculinity has played an integral role in the emotional development of American men, articulating the impact that this societal construction has had on the concept of American masculinity. It is a contested topic, yet the impacts that it has in terms of sexuality, struggles for power and political leadership, an d gender identities are valid (Connell 830). Although difficult

Wednesday, May 6, 2020

Sickle Cell Anemia Free Essays

Sickle Cell Anemia Sickle cell anemia is an inherited blood disease. The word anemia is defined as meaning that the blood does not have the required number of red blood cells. These cells take on a crescent shape, which is where the disease takes its name from the abnormal sickle shapes of the cells. We will write a custom essay sample on Sickle Cell Anemia or any similar topic only for you Order Now It is commonly found in people from Africa, the Mediterranean region, southern India and the Middle East. â€Å"This disease of the blood was first discovered in 1910 in a black college student from the West Indies. Later research showed that a child of parents with sickle cell anemia would have these cells in their blood, even though the parents were quite healthy. This led to the discovery that this condition is inherited and that the parents carried the recessive gene that caused it to occur in the children. †(Dr. Panadula Siirribaddana) About 8% of African Americans have sickle cell trait; that is, they are heterozygotes, usually symptomless carriers who have inherited a normal hemoglobin gene from one parent and hemoglobin-S from the other. There are also intermediate forms of the disease that result when a gene for hemoglobin-S is inherited from one parent and a gene for any of several other abnormal kinds of hemoglobin is inherited from the other. Genetic screening is recommended for prospective parents at risk of passing on the disease. If both parents are carriers (i. e. , have sickle cell trait), then each child has a one in four chance of having sickle cell disease. http://www. answers. com/topic/sickle-cell-anaemia#ixzz1JYAmKXLc There are three common types of sickle cell disease in the United States. These include Hemoglobin SS (or sickle cell anemia), Hemoglobin SC, and Hemoglobin sickle beta-thalassemia. Each of these types of sickle cell disease can cause pain episodes and complications, but some are more common than others. Pain episodes are the most common complication of sickle cell disease. â€Å"The pain is related to a localized blockage of blood vessels, and can occur anywhere in the body. Pain episodes are often preceded by infection, dehydration, or certain chemical imbalances in body fluids. Pain usually has a gradual onset, but grows to a gnawing and sometimes excruciating pain. It can last from hours to many days and may wax and wane over this time. †(Harvard University) When children are young, the existence of this disease occurs in a series of crises. Sudden and severe pain in the limbs or stomach, back or chest may develop, which may or may not be accompanied by a fever. After the crisis has passed, the child appears well again until the next occurrence. After a child matures into adolescence and beyond, the incidences become fewer. Many teenagers have co symptoms whatsoever except for anemia, which leaves them without the energy to take part in many activities. In adults, it can lead to chronic disability. Sickle cell anemia can lead to a host of complications, including: Stroke, Acute chest syndrome (caused by sickle cells blocking blood vessels in your lungs, pulmonary hypertension (High blood pressure in the lungs that can be fatal), Organ Damage, Blindness, Skin Ulcers (Open sores on your legs), Gallstones, and Priapism (painful long-lasting erections). There are no specific treatments for sickle cell anemia. Once it has been identified that these red blood cells exist and an attack occurs; patients are treated with oxygen, intravenous fluids and pain medication to relieve the discomfort. Sometimes, they may receive blood transfusions and antibiotics if there is an infection present. Blood transfusions give people more of the healthy red blood cells, which makes them feel better. People with sickle cell disease may receive blood transfusions to relieve pain or symptoms of the disease. They may also receive blood transfusions to prevent strokes, problems with their lungs, before certain surgeries, and to prevent complications with pregnancy. â€Å"Although transfusions can help improve the health of people with sickle cell disease, they add extra iron to the body that can build up over time. If you have sickle cell disease and have had 10 or more transfusions during your lifetime, then you are at risk for iron overload. †(Dr. William C. Shiel) Children with sickle cell anemia may begin taking the antibiotic penicillin when they’re about 2 months of age and continue taking it until they’re 5 years old. Doing so helps prevent infections, such as pneumonia, which can be life-threatening to an infant or child with sickle cell anemia. Antibiotics may also help adults with sickle cell anemia fight certain infections. Pain-relieving medications may be advised, like, over-the-counter pain relievers and application of heat to the affected area. Stronger prescription pain medication is needed for severe cases. When taken daily, Hydroxyurea reduces the frequency of painful crises and may reduce the need for blood transfusions. It may be an option or adults with severe disease. † Hydroxyurea seems to work by stimulating production of fetal hemoglobin — a type of hemoglobin found in newborns that helps prevent the formation of sickle cells. Hydroxyurea increases your risk of infections, and there is some concern that long-term use of this drug may cause tumors or leukemia in certain people. †(American Sickle Cell Anemia Association) A stem cell transplant, also called a bone marrow transplant, involves replacing bone marrow affected by sickle cell anemia with healthy bone marrow from a donor. A stem cell transplant is recommended only for people who have significant symptoms and problems from sickle cell anemia. â€Å"If a donor is found, the diseased bone marrow in the person with sickle cell anemia is first depleted with radiation or chemotherapy. Healthy stem cells from the donor are filtered from the blood. The healthy stem cells are injected intravenously into the bloodstream of the person with sickle cell anemia, where they migrate to the bone marrow cavities and begin generating new blood cells. † The procedure requires a lengthy hospital stay. After the transplant, drugs are given to help prevent rejection of the donated stem cells. A stem cell transplant carries risks. There’s a chance that your body may reject the transplant, leading to life-threatening complications. In addition, not everyone is a candidate for transplantation or can find a suitable donor. (Medline Plus) Scientists are studying new treatments for sickle cell anemia, because sickle cell anemia is caused by a defective gene, researchers are exploring whether inserting a normal gene into the bone marrow of people with sickle cell anemia will result in the production of normal hemoglobin. Scientists are also exploring the possibility of turning off the defective gene while reactivating another gene responsible for the production of fetal hemoglobin — a type of hemoglobin found in newborns that prevents sickle cells from forming. † â€Å"People with sickle cell anemia have low levels of nitric oxide in their blood. Nitric oxide is a gas that helps keep blood vessels open and reduces the stickiness of red blood cells. Treatment with nitric oxide may prevent sickle cells from clumping together. (Genetics Home Reference) Until recently, people with sickle cell disease were not expected to survive childhood. But today, due to preventive drug treatment, improved medical care and aggressive research, half of sickle cell patients live beyond 50 years. Works Cited Page â€Å"MedlinePlus – Health Information from the National Library of Medicine. † National Library of Medicine – National Institutes of Health. 3 Mar. 2011. Web. 15 Apr. 2011. ;http://www. nlm. nih. gov/medlineplus/;. â€Å"Sickle Disease. † Genetics Home Reference – Your Guide to Understanding Genetic Conditions. Apr. 2007. Web. 15 Apr. 2011. ;http://ghr. nlm. nih. gov/;. â€Å"The Mutation in Hemoglobin. † Information Center for Sickle Cell and Thalassemic Disorders. Havard University, 11 Apr. 2002. Web. 15 Apr. 2011 . ;http://sickle. bwh. harvard. edu/scd_background. html;. ASCAA, American Sickle Cell Anemia Association. Web. 14 Apr. 2011. ;http://www. ascaa. org/;. Shiel Jr. , William C. â€Å"Sickle Cell Disease. † 2008. Web. 15 Apr. 2011. ;http://www. medicinenet. com/;. Simbaddana, Dr. Pandula. â€Å"Understanding Sickle Cell Anemia. † 17 Sept. 2010. Web. 14 Apr. 2011. How to cite Sickle Cell Anemia, Essay examples Sickle Cell Anemia Free Essays Sickle Cell Anemia occurs in about 1 out of 500 African American births, and 1 out of 36,000 Hispanic births. It is a lifelong disease, and sometime can be deadly. According to Dr. We will write a custom essay sample on Sickle Cell Anemia or any similar topic only for you Order Now Whittaker, in our region there are abnormally higher cases of Sickle Cell Anemia, so I found it important to learn more about the disease, what cause it, what are the symptoms as well as the options of treatments for this disease. According to www. invista. com, it is believed that sickle cell disease occurs more often in people from parts of the world where â€Å"malaria† is or was common. Also the coincident of people who carry the sickle cell trait are less likely to catch malaria make a lot of us wonder of these two diseases are associated. â€Å"In the 1940s, E. A. Beet, a British medical officer stationed in Northern Rhodesia (now Zimbabwe), observed that blood from malaria patients who had sickle cell trait had fewer malarial parasites than blood from patients without the trait. † ( innvista) There are researchers have came up with several links between the two diseases. Malaria† is caused by a type of parasite that completes its life cycle in human’s red blood cell. This parasite enters the bloodstream with the aid of a female (Anopheles) mosquito. With individual who has Sickle Cell Anemia, the red blood cell break down when infected with this parasite disallow the development of the â€Å"malaria† parasite. There are others explanation such as: Hb S in Sickle Cell individual leads to the polymerization of hemoglobin and this prevent the parasite from ingest the hemoglobin which it needs for its life cycle, therefore the parasite get destroyed. Also the parasites of â€Å"Malaria† need oxygen for their development however a patient with Sickle Cell Anemia can’t provide them just that, therefore they cannot continue their life cycle. There are still questions regarding the relationship between Sickle Cell Anemia and â€Å"malaria†, but the explanations offered are quite interested. Sickle Cell Anemia is an inherit disease. An individual who has two copies of the trait will inherit Sickle Cell Anemia from the parents. Those people who only have one copy of this trait will become a carrier for Sickle Cell Anemia, and if their husband or wife also a carrier, the disease will keep passing on. â€Å"In Sickle Cell Anemia, the havoc caused by the abnormal hemoglobin s (HbS), results from a change in just one of the 146 amino acids in a beta chain of the globin molecule†( Marieb 642). It is amazing how one tiny change in our body can has such dramatic effect, but on the other hand they all possible; human’s body is extremely complex. The disease has to do with the protein hemoglobin found in human red blood cell. A normal person’s red blood cell has a round, doughnut shape without the whole in the middle; however a sickled red blood cell will take on a crested moon shape, and these sickled cells are fragile and prone to rupture. The normal life span of a healthy red blood cell is about 120 days before spleen takes out the bad ones and the bone marrow replace them. The sickle cells will go bad in only about 10 to 20 days. Imagine the spleen has to work extra hard to get rid of these bad blood cells, and with patients of sickle cell anemia about all of their hemoglobins are bad, therefore spleen has to take out all of them; that’s why these patients have to get their blood transfuse regularly. These sickled cells after got produced by red bone marrow can go back and forth between being normally shaped and sickle shaped until they eventually become sickle shaped permanently. And Instead of moving through the bloodstream easily like normal red blood cells, these sickle cells are very sticky and so they can clog blood vessels. These events interfere with oxygen delivery, leaving the victims gasping for air and extreme pain. Bone and chest pain are particularly severe, and infection and stroke are common sequels. † ( Marieb 642). Sickle cell anemia produces a chronic anemia which may become life- threatening when hemolytic crises, which is the breakdown of red blood cells, which is when bone m arrow fails to produce blood cells. These crises occur under condition of low oxygen, such as during intense exercises, masses of hemoglobin molecules in each red blood cell cut out its normal disk shape. For some individual the â€Å"crises† can last hours, days or even weeks; some has â€Å"crises† once a year, for others they occur way more often. There are several symptoms that can be diagnosed as soon as infant is four months old. â€Å"The clinical course of sickle cell anemia does not follow a single pattern; some patients have mild symptoms, and some have very severe symptoms. The basic problem, however, is the same: the sickle-shaped red blood cells tend to get stuck in narrow blood vessels, blocking the flow of blood† (Bownas, Jennifer). And they are: the period of pain (mentioned above), hand-foot syndrome ( babies with swollen hands and feet), jaundice (yellowish color found on the baby’s skin or/and in the white parts of their eyes), frequent infections, Delayed growth and puberty in children and often a slight build in adults. The slow rate of growth is caused by a shortage of red blood cells. There is also vision problem, because of the eyes not getting enough nourishment from circulating red blood cells, these types of damages can be serious enough to cause blindness if not discover on time. Sickle Cells Anemia is a disease with many complications, and all of them are dangerous for patient’s health. One of which is referred to as ERD (exercise-related death). This scenario happens when a patient with Sickle Cells Anemia attend into a lot of physical practice. â€Å"The possibility that previously healthy young people with sickle cell trait might suffer increased mortality from exercise was first suggested by observations of enlisted recruits in US Armed Forces basic training. A military trainee with Hb AS suffered exercise related hypernatremia during physical training in the field. He only survived a critical illness that included acute renal failure because of dialysis† (Kark, John). And also during that single summer, there were already four deaths among recruiting at this area, all of them were black and had Sickle Cells Anemia. So John Kark, whom is the author of this article, was very positive about the significant risk associate between Sickle Cells and ERD. And I think this is reasonable, because the nature of Sickle Cell Anemia is to decrease dramatically the amount of red blood cell circulating in the human’s body, which will cause the lack of oxygen in multiple organs and muscles in the body. And when an individual with Sickle Cell try so hard on these physical activities and keep pushing themselves forward, it’s hard to avoid damage to the body, which is very unfortunate. Another big complication with Sickle Cell Anemia is infections. Patients of this disease are extremely prone to infection due to their abnormal red blood cells. Recently the screening tests for Sickle Cell Anemia were required for newborns. Before this happen, 35% of infant with Sickle Cell died from infection. The most common bacteria that usually attack these infants are treptococcus pneumonia and Haemophilus influenza which can cause pneumonia, blood infections, or meningitis). A death can occur to these infants only a few hours after the fever. Acute Chest Syndrome is also yet another dangerous complication of Sickle Cell Disease. It is the leading cause of illness among the Sickle Cell Anemia patients. â€Å"Pulmonary disease, manifested as the acute chest syndrome (ACS) is a common complication of sickle cell anemia. It is the second most common cause of hospitalization in persons with sickle cell anemia and accounts for 25% of premature deaths. † (Gladwin, Mark) ACS occurs when the lung tissues are starved for oxygen during a crisis. ACS can be caused from infection that lead us back to Sickle Cell Anemia, to blockage of blood vessels which also remind us of Sickle Cell disease, because of the sickle red blood cells with their crested moon shape, as mentioned earlier, instead of moving smoothly along the blood stream, these sickle cells are very sticky and tend to block the blood vessels. There are a few symptoms that can be recognized such as: high fever, rapid breathing, wheezing or cough, and finally acute chest pain. As of today, the only potential cure of Sickle Cell Anemia is bone marrow transplant. However according to the mayo clinic’s website, it is extremely difficult to find a matching donor and also, the procedure is very risky and can be life threatening. So for treating Sickle Cell Anemia, there are more aims to reduce the pain of the â€Å"crises†. As a result, treatment for sickle cell anemia is usually aimed at avoiding crises, relieving symptoms and preventing complications† (Mayo Clinic Staff). Sickle Cell Anemia victims always have to take antibiotics because of their sensitivity, they are prone for infection. Blood transfusion is an option, with this procedure the patient will get supplied with healthy red blood cells from donors, but this can also be risky, because the new red blood cells also carry with them irons, this can c ause excessive iron build up in patients’ body; so people who get blood transfusion also need others treatments to reduce iron level. A prescription drug called Hydroxyurea is usually used to treat cancer can be use in the severe case of Sickle Cell Anemia for adults; it reduces the frequency of painful crises and may reduce the need for blood transfusions. When one experience â€Å"crises†, it can be helpful to have supplemental oxygen, which provides extra oxygen and help breathing easier. Doctors and scientists still in the lab to experiment some more possible cure for Sickle Cell Anemia patients, hopefully they will be successful in finding a complete ure. Sickle Cell Anemia is a serious lifelong disease. It is hard to live with it, and it is just as hard to live with a loved one that has Sickle Cell Anemia. The â€Å"Health Education Research† of Oxford Journal has done a study on mothers who have children with Sickle Cells in Western Nigeria :â€Å" Financial stress and disease factors were met with confrontation, while family sources of stress were either complained about, accepted or avoided. (Olley, Lydia) Oxford Journal also mentioned that less educated family members (especially the mothers) get in more stress than others â€Å"Higherlevels of stress were associated with less educated and older women† (Olley, Lydia). Hopefully in the near future, there will be more education, counseling about Sickle Cell Anemia to everyone, so we can take care of the patients better, and bring better attitude and hope toward them, because I believe they need that the most especially from a family member. How to cite Sickle Cell Anemia, Papers Sickle Cell Anemia Free Essays Sickle cell anemia is a blood disorder that affects the 11th chromosome which is a hemoglobin gene. Hemoglobin is a protein located in red blood cells (RBCs) that carries oxygen through the body. This disorder is inherited from two parents with abnormal genes that are heterozygous (Rr). We will write a custom essay sample on Sickle Cell Anemia or any similar topic only for you Order Now This means that both parents who have the trait may pass on the disorder to their offspring. The phenotype makeup is recessive. Those who inherit a normal copy of the chromosome 11 and a mutated chromosome will carry the trait, though would not show any symptoms. Normal red blood cells are soft and flexible to fit thought small vessels. Sickle cell anemia causes these blood cells to stiffen and curve, almost like a crescent moon. The abnormal cells (erythrocytes) become stuck and block a narrow vessel which disables oxygen to pass through and causes pain and damage to organs. Many organs such as the liver and spleen become damaged due to lack of oxygen. When the spleen becomes damaged, patience will experience many infections. Pain is also caused by the sickle blood cells becoming caught in vessels called crises. Jaundice (yellowness to eyes and skin) can occur in babies due to liver damage. Sickle cell anemia can be diagnosed by a simple blood test, mostly to newborns. The blood test given to those who weren’t tested at birth is called the hemoglobin electrophoresis. It determines if you have the disease or is a carrier of the trait. It can be treated by blood transfusions from a donor with healthy blood cells, or a bone marrow transplant. Some interesting facts are that: normal blood cells can live up to 120 days, but sickle blood cells live up to 10 to 20 days. When the red blood cells are damaged, the body kills the red blood cells off which causes chronic anemia. African Americans are mostly affected with this disease due to inter-marriage. in 12 African Americans have the trait and 1 in 500 actually have the disease. Also, Sickle cell anemia can be traced back to the Mediterranean and Middle East area. The humid, wet climate attracts mosquitos and the mosquitos transport malaria. Surprisingly, those with Sickle cell anemia are immune to malaria. The last interesting fact is that my mother is actually a carrier of the Sickle cell trait. My older sister and I weren’t affected of the trait because our father didn’t carry any defected chromosome. Unfortunately, my little sister, Joy, is also a carrier of the trait even though her father isn’t affected. How to cite Sickle Cell Anemia, Papers

Sunday, May 3, 2020

Marketing Environment and Strategy of Tassa Samples for Students

Question: Study the Marketing Environment and Strategy of Tassa. Answer: Introduction Sustainable management practice in business refers to the management practices that aim to maintain economic viability and reduce the depletion of resources available for present and future generation. The main focus for sustainable business management practices is Tassal Group Limited. Tassal is a leading producer, processer and supplier of Atlantic Tasmania salmon fish. Some of the management practices that are sustainable used by Tassal encompass environmental management, sustainable business operation and business certification (Heath Brandt Nairn 2006, pp 410-419). Firstly, sustainable business environmental management aims to reduce depletion of resources available for present and future generation. Secondly, business operations that include processing of fish are structured to help in continuous operation and production through the year. Finally, to sustain the business, its operation and its position in the market the company lay down sustainable marketing strategies (Ritchi e 2002, pp 56). The following paper describes sustainable management and marketing strategies for Tassal. Marketing background Tassal group limited is a company that produces Tasmania Atlantic ocean salmon since 1986. Tassal is the leading producer of Atlantic salmon in Tasmania, Australia and employer of over 800 people all who are part of the share chain of salmon delicious Super food. There are different marketing strategies and operation management practices that are used by Tassal with the aim of sustaining business, production, processing facility and environment. To understand operation strategy for Tassal and its sustainable practices, it is quite important to explore the history of Tassal group limited (Hutter Hoffmann 2011, pp. 39-54). History of Tassal Group Limited The history of the Tassal can be traced back to 1986 when the company was opened up a marine site. Over the years Tassal has develop three main hatcheries located in different place across Tasmania in Australia. Tassal company was operating as privately owned company in Australia and as major public company listed on the ASX in November 2003. As part of marketing strategy Tassal has its head office in Hobart and other offices in Huonvile and Margate. Tassals main competitors are Petuna Seafood and Huon aquaculture all which are also situated in Tasmania. Since Tassals inception, Tassal has diversified its products range and are grouped into different brands (Roddy 2010, pg 30). Tassal Group Limited Products Tassal is a producer of fresh, smoked, frozen or canned Tasmanian Atlantic salmon. In addition, Tassal is leading exporter of salmon products through Australia. Some of the products of Tassal are grouped into brand and include Tassal, Tasmanian Smokehouse, De Costi Seafoodsand Superior Gold. Firstly, Tassal sell a range of products that supply customers with proteins. Secondly, De Costi Seafoods is a brand that includes different types of sea foods prepared in canned, frozen or smoked. Thirdly, Tasmanian Smokehouse also sells products that are traditionally smoked. Tasmanian Smokehouse products are sold in different independents retails though Australia. Finally, Superior Gold brand consist of range of products that are prepared from sophisticated smoking techniques (Charles et al 2011, pp 514). Sustainability management practices Tassal as a profound company does not engage only in profitability but also sustainability. In this connection, Tassal is heavily investing in sustainability practices and this involves environmental sustainability, promotion of fish health and good health fish processing practice. Tassal company is a steward of sustainable environmental practice and focus in strategies aiming at sustainable environment. To ensure ecological interaction, Tassal has sophisticated environmental monitoring and modeling programs that assess environmental interaction. Environmental monitoring program enable understanding of Water quality and changes in water quality in field and near field water. Moreover, Tassal conducts many different environmental research programs. Climatic change is also one of the key issues that concerns Tassal to ensure monitoring summer climatic change that is challenging fish growth and survival (Dainora 2010, p. 170). Tassal also strives to have good operations relationships with the communities around its facilities and society in general. To achieve customer relationship strategy, Tassal Limited provides health information to customers using their products. The second part of sustainability that Tassal takes part in is healthy fish farming practice. Tassal is the most developed institution practicing healthy fish farming practice under certification. In addition, Tassal Company has social operation license that determine the operations of the Tassal fish processing facility. Risk mitigation is also part of sustainable practice that ensure there is continuous assessment of risk and the risk likelihood citing the possible prevention measures to be implemented. Finally, sustainability reporting places Tassal Company on the lead throughout food industry (Rossiter Bellman 2005, pp 157-160). Supplier Tasmania Atlantic Salmon that Tassal reared is Salmo salar and was imported from Nova Scotia in Canada during the 1960s. Fertilized eggs were hatched in Gaden hatchery and firstly purchased in 1984. Purchased eggs of Tasmania Salmon marked the beginning of farming for Tasmania salmon. Dover, sea farm is approximately 130km in the vicinity of Hobart and a Wayatinah hatchery was developed at the Central Highlands. Dover is continuously supply Tassal salmon until the present day (Schmidt Eisend 2015, pp 415-428). Supply drivers There are three main divers for Tassal supply of salmon both in domestic market and global market. These supply drivers include world class infrastructure, building biomass and superior products. Firstly, Tassal operate in line the global sustainable practice risk mitigation and its likelihood. To ensure risk mitigation Tassal invest heavily on hatchery and continuously update the hatchery using the current state of art technology such as Rookwood Road Hatchery. In addition, Tassal has a processing facility fitted with the current technology that can support continuous salmon processing (Manternach 2011, p. 26). Secondly, the need for supply of quality products in the markets drives Tassal production and supply of salmon and related products. For the past 5 years Tassal has spent approximately $200m in marine value addition processing facility. All this efforts are to make Tassal producer of quality sustainable product for fish market. Thirdly, building biomass is another driver for production and supply of salmon or seafood to the market. Tassal is experiencing approximately $90m growth in salmon fish for the last five years. Within this fish livestock, there are approximately 3 years classes of salmon fish under Tassal waters (Rossiter Bellman 2005, pp 157-160). Marketing strategy for Tassal Domestic strategy Tassal develop a domestic strategy that aim at increasing per capita consumption of its products and sustainable practices. In this marketing strategy, the following are considered: increase domestic consumption of salmon, global oversupply, domestic volume growth, margin growth and market position. Marketing strategy of Tassal Tasmania salmon is based on the continuous increase of domestic consumption of salmon and salmon product in Australia. Tassals position in supply of salmon and other products to the market though is good, Tassal layout marketing strategy that will ensure that domestic consumption of its product does not fall below oversupply. In addition, Tassal being one of the most consumed brands of the company will be produced at central market position. The main aim of Tassal is to meet salmon demand in most retails within Australia so as to reduce any shortage in the near future (O'Malley Lichrou 2016, pp 37-52). The second component of Tassal marketing strategy encompasses global oversupply of Seafood. Tassal global supply needs to be doubled superseding the current market supply. This implies that Tassal intend to take a strategic position in the global market. To ensure this is achieved, sea transport of salmon has sustainable programs that aim to meet global healthy practices. This healthy practices aim to continuo supply without depleting environment and other resources. According to Hutter Hoffmann (2011, pp. 39-54), global oversupply at as 2011 was between $1.5-2.0 kg margins which are projected to increase by 38% within 10 years period. In domestic market, recent survey conducted by Tassal marketing research department indicates that there is need for domestic volume growth. The main challenge faced by increase in domestic volume is the reduction of price. According to Hosany and Lee (2013, pp 48-68), the domestic volume growth currently is 22%. Therefore the group is changing their focus on branding and product development. Another strategy includes pursuing opportunities for smoked salmon that is currently on demand. Moreover, Tassal has partner with WWF to ensure that supply of salmon is aligned to key retailers and wholesalers within Australia. As a marketing strategy margin growth is also developed to maximize growth of domestic consumption of Tassal products. It is observed that there is continuous fluctuation of salmon price in wholesalers. In addition, there is low retail export price that makes the domestic market the alternative. Even though there is margin erosion in the domestic market, this is still higher than the export margin. Therefore growing of per capita consumption strategy indicates that there will be a good return as compared to exports. Furthermore, oversupply in the global markets makes it not to be the main surplus supply outlet (Roddy 2010, pg 30). Finally, to ensure increase domestic per capita consumption of salmon products, Tassal position itself in the central supply chain of seafood in Australia. This implies that Tassal though is the main producer and supplier of Tasmania Atlantic salmon need to maintain its position and move beyond current position. Some promotional activities and brand awareness also are in place to maximize brand sales and sub-brand market entry (Schmidt Eisend 2015, pp 415-428). Marketing campaigns In order to build strategic proposition with wholesalers and retailers Tassal has strong marketing campaign strategy. The main aim of campaign is to build consumer preference for Tassal brands in the domestic market (Roddy 2010, pg 30). One of the most interesting activities during the campaign is to teach consumers how to eat salmon fish and some of Tassal products such as frozen salmon. It is also quite important to demonstrate to customers that salmon are healthy to consume and that Tassal is involved in sustainable practices. Marketing strategy also has cross-category channels in order to reach all Tassal category cannels. Finally, campaigns are meant to differentiate to customers the different products available in both retail and wholesale around Australia (Belch 2004, Pp 34). New product developments as marketing strategy for Tassal In order to attract more customers or consumers for salmon developing new products ensure diversification of Tassal products. During introduction of the new Tassal brand many advances are made to incorporate salmon into everyday cooking (Rossiter Bellman 2005, pp 157-160). Evaluate market research is used to test the adaptability of the new brand. Another new brand development focuses on diversification of seafood. Usage of seafood as main source of protein in the market will make the Tassal company an innovative brand developer. The move is not to cannibalize salmon sales but to ensure complementary sales. Therefore to achieve this Tassal is selling basket full of seafood (Jones Monieson 2001, p.92). Marketing mix that Tassal Company uses Marketing mix or 4ps is the marketing strategy that many business uses to achieve marketing objectives. As Belch (2012, pp 147- 158) lists the marketing mix, marketing mix consists of 4ps namely: product, price, promotion and place. Product Products of Tassal Company consist of a range of brands developed in line with companys objective, customers taste, and sustainability practice and health recommendations. Unlike Huon Aquaculture Group that which is the main competitor and concentrated on fresh fish, Tassal has range of products such as canned, smoked and frozen fish. There are also similarities in some product sold by Tassal Company and Huon Aquaculture Group such as hog, though Tassal has many value added products. Another Tassal competitor is Petuna Seafood that also major mostly in other seafood contrary to Tassal that produce both seafood and many more salmon fish product (Egan 2011, pp 42-43). Price Pricing of fish and other seafood remain a challenge to fishing industry with Tassal, Huon and Petuna Seafood focusing on domestic market rather than export. According to financial records, Tassal has remained the main supplier of salmon fish and other seafood in the Tasmania market. It has been recently realized that Huon is becoming more profitable than Tassal due to low fish mortalities and good sales strategy in Australia. Prices of salmon fish remain low in the international market affecting all the three players in the fish industry in Tasmania, namely: Huon, Petuna and Tassal. To protect these three competing companies from domestic price fluctuation there is strict quarantine regulation regarding importation of fish in Australia (Rossiter Bellman 2005, pp 157-160). Promotion Tassal as a giant company has a good product promotion strategy that employs advertisements, campaigns, and product promotion. One of Tassals successful product promotion strategies was launch of TV show in September 2012 that was expected to run for three years. During this TV shows viewers could watch how to prepare different dishes of salmon (McNaughton 2008, p. 303-305). The TV show known as Tassal pure Tasmanian salmon was this leading communication tool for Tassal Company. Huon aquaculture on the other side uses avenue such as public offer day as part of company public relation and campaign. During open public offer day the company also takes opportunity to convince customers on Huon as customers preference source of fish (Driesener et al 2004, pp 70-80). Place The main distribution channel for Tassal that begins from the hatchery facility fitted with modern technology at Rookwood Road Hatchery. It is estimated that the hatchery produces more than 10 million molts per year that are then taken to the sea. Tassal has 6 marine units that are used to hold approximately 120 tones of salmon at harvest. After harvest some Tassal fish are taken to processing facility where smoked salmon are processed in value addition stage. The three salmon producing companies are located in Tasmania in Australia. According to Enright (2002, p. 454-55), the three main competing salmon producers have closer distribution channels. Tassal leads fish producing farms supply of salmon and salmon products in retails and wholesalers across Australia and international market. Competitive advantage of Tassal Tassal has three main areas of focus to be competitive in the domestic and global market. The three main areas of focus include sustainability, increase per capita consumption and building brand strength. Firstly, as a key player in the food, fish and sustainable management practices, Tassal focus on building sustainable production, processing and operation that focuses on sustainable management. Secondly, the main marketing strategy of Tassal is to increase per capita consumption of salmon fish. According to Belch and Powell (2009, p.126), to achieve growth strategy most of emphasis is on the domestic market as oppose to export that has low prices. This domestic market strategy is also used by Huon Aquaculture the main competitor of Tassal. Finally, building brand strength is also strategy used by Tassal that is only limited to the company. Tassal has embarks on building new brands and promoting the existing brands. This is to increase customer preference and reduce company weakness es such as high mortality rate of livestock (Roddy 2010, pg 30). Recommendations for improved marketing mix Over the past few years Tassal has been greatly challenged by its main competitor Huon Aquaculture. This indicates that the marketing strategies used by Tassal need some improvement. One of the key areas to be considered for improvement is product promotion and pricing. As part of marketing mix setting products price, Tassal need to consider product demand since its prices are criticized by consumers setting stage for its competitors to be preferred by customers (Lehu 2007, p. 20). Secondly, according to marketing director for Tassal, some of Tassals products have reduced price offer to attract more customers. The remaining product promotion strategy that Tassal need to improve on is the product promotion gifts. This strategy will help build product strength in the market and draw more customers for its products (Dainora 2010, p. 170). Conclusion In conclusion, Tassal remains sustainable business organization in Tasmania, Australia and beyond in production, processing and supply of salmon fish products. The sustainability management practices and marketing strategy that Tassal uses making it continuously produce fish, process, and supply and add value to salmon fish as compared to its main competitors Petuna Seafood and Huon Aquaculture. Supply and distribution of salmon fish products are aided by state of the art technological infrastructure that Tassal uses. Tassal own large fish hatchery and processing facility that produces fish throughout the year in addition to its sustainable management. References Belch, G, Powell, I, 2009, Advertising and Promotion Management: An Integrated Marketing Communication Perspective, McGraw-Hill, Sydney, Australia, p.126 Belch, G, Belch, MA, 2012, Advertising and promotion: AN integrated marketing communication perspective (9th ed.) New York, NY: McGraw- Hill Irwin, pp 147- 158 Belch, G, Belch, M, 2004, Advertising and Promotion: an integrated marketing communications perspective. MacGraw-Hill/Irwin. Pp 34 Charles L, et al, 2011, Essentials of Marketing: Discuss the elements of the promotional mix. Cengage Learning, Retrieved Aug. 26, 2014, pp 514 Dainora, G, 2010, The Marketing Philosophy and Challenges for the New Millennium, Scientific Bulletin Economic Sciences: Marketing, Commerce and Tourism, Vol. 9, no. 15, p. 170 Driesener, C., Paech, S., Romaniuk, J, Sharp, B, 2004, Brand and Advertising Awareness: A Replication and extension of a known empirical generalization, Australasian Marketing Journal, vol. 12, no. 3, pp 70-80 Egan, J, 2011, Marketing Communications, London, Thomson Learning, pp 42-43 Enright, M, 2002, Marketing and Conflicting Dates for its Emergence: Hotchkiss, Bartels, the Fifties School and Alternative Accounts," Journal of Marketing Management, Vol. 18, p. 454-55 Harrell, GD, 2008, Marketing: Connecting with Customers. Chicago Education Press. p.286. Heath, R, Brandt, D, Nairn, A, 2006, Brand relationships: Strengthen by emotion, weakened by attention. Journal of Advertising Research, vol. 46, no 4, pp 410-419. Hosany, S, Lee, W, 2013, Theory and Strategies of Anthropomorphic Brand Characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty. Journal of Marketing Management, vol. 29, no 1/2, pp 48-68 Hutter, K, Hoffmann, S, 2011, Guerrilla marketing: The nature of the concept and propositions for further research. Asian Journal of Marketing, vol. 5, no 2, pp. 39-54. Jones, GB Monieson, DD, 2001, Early Development of the Philosophy of Marketing Thought, In Marketing: Critical Perspectives on Business and Management, Vol. 2, Michael John Baker (ed), London, Routledge, p.92 Lehu, J-M, 2007, Branded Entertainment: Product Placement Brand Strategy in the Entertainment Business, Kogan. Page, p. 20 Manternach, L, 2011, Does your brand have top of mind awareness? Corridor Business Journal, vol. 7, no 52, p. 26 McNaughton, M, 2008, Guerrilla Communication, Visual Consumption, and Consumer Public Relations. Public Relations Review, 34, no 1, p. 303-305. O'Malley, L, Lichrou, M, 2016, Marketing Theory, in Baker, MJ, Hart, S, The Marketing Book, 7th ed., Routledge, Oxon, UK, pp 37-52 Roddy, M, 2010, Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work, Kogan Page Publishers, pg 30 Reinhardt, L, Forest. 2007, Bringing the Environment Down to Earth: Harvard Business Review on Green Business Strategy (41-64). United States of America: Harvard Business School Publishing Corporation. Pp. 45 Ritchie, M, 2002, Be a Local Hero: Strengthening Our Communities, Health, and Environment by Eating Local. Juliet B. Schor Betsy Taylor, Sustainable Planet: Solutions for the Twenty-first Century (93-108). Boston, Massachusetts: Beacon Press. Vol. 2, pp 56 Rossiter, J Bellman, S, 2005, Marketing Communications: Theory and Applications, Pearson Australia, pp 157-160 Schmidt, S, Eisend, M, 2015, Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising. Journal of Advertising, vol.44, no 4, pp 415-428. 2%) Tassal Group, Ltd